Hi, I'm Logan. Design leader. Strategy partner. Brand builder. I help companies grow through experience-driven innovation.
Hi, I'm Logan. Design leader. Strategy partner. Brand builder. I help companies grow through experience-driven innovation.
I believe good design leadership creates clarity from complexity — and empowers teams to deliver thoughtful, resonant work at every touchpoint.
I believe good design leadership creates clarity from complexity — and empowers teams to deliver thoughtful, resonant work at every touchpoint.
Selected projects
2016-Present
Selected projects
2016-Present
Client Partners
[01] Capabilities
From insight to execution — skills & expertise that moves business forward.
From insight to execution — skills & expertise that moves business forward.
Research & Insights
Executive & Stakeholder Interviews
User & Ethnographic Research
Competitive & Market Analysis
Trends & Futurescaping
Research
Executive & Stakeholder Interviews
User & Ethnographic Research
Competitive & Market Analysis
Trends & Futurescaping
Research & Insights
Executive & Stakeholder Interviews
User & Ethnographic Research
Competitive & Market Analysis
Trends & Futurescaping
Strategy & Planning
Brand & Experience Strategy
Product & Service Strategy
Communications & Narrative Strategy
Opportunity Mapping & Roadmapping
Strategy & Planning
Brand Strategy
Product Strategy
Futures Planning
Strategy & Planning
Brand & Experience Strategy
Product & Service Strategy
Communications & Narrative Strategy
Opportunity Mapping & Roadmapping
Brand & Positioning
Visual Identity Systems
Messaging & Voice
Brand Architecture
Experience Guidelines & Governance
Brand
Visual Identity Systems
Comms & Messaging
Brand & Positioning
Visual Identity Systems
Messaging & Voice
Brand Architecture
Experience Guidelines & Governance
Digital Product Experience
Product Vision & Feature Definition
UX Architecture & Wireframes
Design Systems & Patterns
Cross-Functional Collaboration
Digital Product Experience
Product Vision & Feature Definition
UX Architecture & Wireframes
Design Systems & Patterns
Cross-Functional Collaboration
Digital Product Experience
Product Vision & Feature Definition
UX Architecture & Wireframes
Design Systems & Patterns
Cross-Functional Collaboration
Physical Product Experience
Product Definition & Positioning
Prototyping & Iteration
Design for Manufacturing
Program Strategy & Integration
Physical Product Experience
Product Definition & Positioning
Prototyping & Iteration
Design for Manufacturing
Program Strategy & Integration
Physical Product Experience
Product Definition & Positioning
Prototyping & Iteration
Design for Manufacturing
Program Strategy & Integration
[02] About Me
I'm a student of history, have a master's degree in architecture, and have spent the majority of my career in design strategy & innovation. Born in Texas, educated in New York and Japan, and now living in SF's East Bay.
I'm a runner, a drummer in a post-punk band, father of 2, and passionate about helping clients and teams design and launch the best work of their lives.
I'm a student of history, have a master's degree in architecture, and have spent the majority of my career in design strategy & innovation. Born in Texas, educated in New York and Japan, and now living in SF's East Bay.
I'm a runner, a drummer in a post-punk band, father of 2, and passionate about helping clients and teams design and launch the best work of their lives.
[03] Awards & Recognition
