The Autodesk Gallery is the company's immersive showcase, and a key tool for engaging with customers to showcase evolving capabilities and partnership opportunities.
The Challenge
I had the privilege to lead the development of the strategic foundation for Gallery 2.0. Through stakeholder interviews, secondary research, and synthesis, our team uncovered key audience needs, emotional drivers, and brand storytelling gaps. We then defined a visionary experience narrative — “The New Possible” — rooted in the classic “Voyage & Return” story archetype. This became the spine for a visitor journey and exhibit strategy designed to surprise, immerse, and inspire. A modular, scalable experience framework was developed to guide concept development, exhibit planning, and long-term gallery evolution.
Outcome
The new experience repositions the Gallery as an emotionally resonant space — one that centers humanity, inspires action, and celebrates the real-world impact of Autodesk's customer-partners. It serves as both a storytelling platform and a strategic sales tool, equipped to deepen partnerships, spark co-creation, and reflect the full breadth of Autodesk’s ambitions. The concept was enthusiastically adopted by leadership and is now guiding the gallery’s next-generation design and execution.
Key Contributions
Stakeholder Alignment & Executive Workshops
Brand Experience Narrative & Positioning
Visitor Journey Mapping
Experience Framework & Design Briefs
Modular Planning for Future-Proofing
Foresight & Audience Insight Synthesis